Most marketers rely on outdated attribution models like last-click or simple multi-touch. While these provide some data, they fundamentally fail to answer the most critical question:
What additional revenue did my marketing generate that wouldn't have happened otherwise?
This gap leads to:
If you're only looking at attributed conversions, you're only seeing part of the story. You're missing the true incremental value that drives sustainable business growth.
Hai Impact revolutionizes how you measure marketing. We move beyond simplistic attribution to provide true incremental ROI by leveraging advanced AI-driven Marketing Mix Modeling (MMM).
Our AI doesn't just look at who clicked last. It analyzes factors influencing your sales, from paid campaigns across all channels (currently Google Ads, in the future also Meta, LinkedIn, etc.) to seasonal trends, regardless of whether an ad click happened or not.
By understanding the complex interdependencies between channels and seasonality, Hai Impact isolates the precise additional revenue generated by each of your marketing efforts.
This isn't a black box. Hai Impact delivers explainable AI, providing transparent, actionable insights that show you exactly where to invest your next dollar for maximum growth. We make sophisticated MMM accessible for mid-market teams, without the need for an army of data scientists.
Seamlessly connect all your marketing platforms (currently Google Ads, in the future also Meta, LinkedIn, CRM, analytics, offline data) for a holistic view. No more manual data wrangling.
Continuous, AI-powered analysis provides up-to-the-minute insights into what's truly driving incremental conversions and revenue across your entire marketing mix.
Identify your most effective channels, campaigns, and creative assets. Reallocate your spend for maximum incremental ROI, eliminating wasted ad dollars.
Receive clear, data-backed recommendations to improve performance, uncover hidden opportunities, and mitigate risks. Our AI analyzes your campaigns and recommends next steps.
Our intuitive reports and dashboards clearly demonstrate marketing's incremental contribution to revenue, impressing stakeholders and leadership with undeniable proof of value.
Powerful insights and advanced MMM capabilities delivered in an easy-to-use interface, accessible to any mid-market marketing team.
Our AI provides real-time recommendations, allowing you to adapt and optimize in minutes, not months.
Get cross-channel effectiveness insights that connect all your marketing efforts, moving beyond siloed performance metrics.
Tailored solutions and pricing designed specifically for ambitious growth companies, providing enterprise-level insights without the enterprise-level complexity or cost.
Stop guessing where your marketing budget goes. Start growing with confidence, backed by verifiable incremental ROI.
Hai Impact is your AI partner for strategic growth, ensuring every marketing dollar works harder for you.
