For CMOs and Heads of Growth, developing a robust marketing strategy is only half the battle. The real challenge lies in ensuring that strategic intent translates into consistent, effective campaign execution.
Hai Impact was built to solve this critical gap, empowering your teams to act on validated insights, proving marketing’s true impact, and ensuring every dollar delivers measurable incremental ROI.
Gain crystal-clear insights into the true incremental impact of your marketing channels. Hai Impact uses Marketing Mix Modeling (MMM) to separate noise from true conversions, giving you the strategic overview needed for budget allocation and C-suite reporting.
Hai Impact uniquely translates high-level MMM insights into precise, campaign-level recommendations. Empower your team to optimize budgets, bids, targeting, and creatives with confidence, knowing every adjustment aligns with your overarching strategic goals.
Accelerate your team's execution with AI-driven recommendations. Review and approve proposed changes with rationale and estimated impact, or set auto-apply rules for routine optimizations, freeing your team for more strategic work.
Every implemented action includes a before/after impact analysis. See the measurable lift in conversions, CTR, and CPA, providing undeniable proof of performance and validating your strategic decisions.
From high-level strategic insights to granular campaign adjustments and performance validation, Hai Impact centralizes the intelligence needed to run a truly effective, data-driven marketing organization.
Securely connect your marketing platforms (starting with Google Ads). Our robust integration sets the foundation for precise Marketing Mix Modeling.
Hai Impact performs an initial MMM analysis, identifying the true drivers of your growth and presenting high-level channel effectiveness.
Witness how strategic MMM findings are disaggregated into concrete, campaign-level recommendations, empowering your team to act decisively.
Observe the measurable uplift in performance from implemented recommendations, demonstrating tangible ROI and validating your strategic marketing investments.
Hai Impact is engineered for Heads of Growth and CMOs who require:
Strategic Confidence: Present true incremental ROI to your C-suite with validated data.
Empowered Teams: Equip your performance marketers with actionable insights derived from your overall marketing strategy.
Scalable Efficiency: Streamline your growth operations, ensuring every campaign contributes measurably to business objectives.
Agency Leadership: Offer unparalleled strategic value and demonstrable ROI to your clients.
Hai Impact is founded on deep expertise from marketing leaders who have navigated the complexities of strategic planning and execution at high-growth scale-ups. We understand the necessity of connecting high-level MMM insights to daily tactical action.
Our platform distills years of advanced modeling, strategic vision, and practical application into a solution designed to empower your leadership and your team for undeniable growth.
Hai Impact provides flexible control to align with your team's workflow. While our AI agent can fully automate specific action types, you maintain strategic oversight. You can set auto-apply rules or require manual review and approval for recommendations, ensuring your team implements actions that align with your strategic direction.
Hai Impact currently provides deep strategic insights and campaign-level optimization for Google Ads. We are rapidly expanding our capabilities to integrate with other major platforms, ensuring a comprehensive, cross-channel view of your marketing effectiveness.
Hai Impact measures results through a rigorous before/after impact analysis for each implemented recommendation. This provides clear, quantitative data on the actual lift in conversions, CTR, and CPA, directly demonstrating the incremental value generated and validating the strategic actions taken by your team.
Hai Impact stands apart by bridging the critical gap between strategic Marketing Mix Modeling (MMM) insights and precise, campaign-level execution. Unlike typical automation tools that only optimize platform metrics, we provide validated incremental ROI derived from MMM, empowering your team to act on proven strategic directives, not just assumptions.
Empower your team with the strategic clarity and actionable intelligence needed to deliver verifiable incremental growth. Discover how Hai Impact transforms your marketing function.
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