Hai Impact vs Madgicx Comparison | AI Ad Optimization Tools

Feature Comparison

Feature / Capability	Hai Impact	Madgicx	Notes & Tradeoffs
Channel / Platform Coverage	Google Ads currently (expanding to more platforms)	Meta / Facebook & Instagram as core; supports integrations with Google, TikTok, Shopify, Klaviyo for reporting.	If your spend is heavy on Google, Hai Impact may have an advantage; Madgicx has more maturity for social / Meta ad use cases.
Automation / Optimization Depth	Generates recommendations which you can approve or reject, or auto-apply via rules.	“AI Marketer” analyzes accounts daily and suggests or enacts optimizations.	Hai Impact offers more human oversight; Madgicx leans more into automation execution.
Creative / Ad Generation & Insights	(Not emphasized in Hai Impact’s public site)	Includes AI Ad Generator, Ad Library, creative workflows.	Madgicx has a clear advantage in creative generation and ideation capabilities.
Transparency / Explainability / Control	Full visibility via action tracker; ability to override recommendations; explains the “so what.”	Ads Manager 2.0 shows “Latest actions,” allows toggling, editing, combining automation + manual control.	Transparency is important for trust; both tools offer oversight, but Hai Impact’s clarity messaging is a differentiator.
Attribution / Measurement / Incrementality	Uses Marketing Mix Modeling (MMM) to estimate true incremental impact.	Focuses on performance optimization and reporting; does not publicly advertise MMM-level incrementality.	This is a key differentiator: Hai Impact can emphasize deeper lift measurement versus Madgicx’s optimization focus.
Reporting / Dashboards / Analytics	Tracks actual vs estimated performance, visual insights, central action tracker.	Offers real-time cross-channel dashboards, creative & copy insights, reporting & analytics.	Both offer strong analytics; the difference lies in what metrics and insights are surfaced.
Scalability / Enterprise Features	Supports multi-account / portfolio views; user roles in higher tiers; custom integrations.	Supports agencies with portfolio views, team collaboration and workflows.	For enterprise or multi-client setups, compare API access, custom workflows, SLAs, and scalability features.
Ease of Use / Onboarding	Quick, minimal setup — connect Google Ads and get going.	Markets itself as a “media-buying superapp” with workflows and dashboards; some learning curve.	Wide feature set may introduce more complexity; Hai Impact may benefit from simpler initial experience.
Pricing / Cost Structure	Tiered (Starter, Pro, Enterprise) with quotas based on “Interaction Credits” and “Automation Cycles.”	Public pricing is less transparent; appears to be tiered or spend-based.	Hai Impact should highlight how its pricing correlates to value, scale, and clarity in cost structure.

Channel / Platform Coverage

Hai Impact: Google Ads currently (expanding to more platforms)

Madgicx: Meta / Facebook & Instagram as core; supports integrations with Google, TikTok, Shopify, Klaviyo for reporting.

Tradeoff: Google-heavy budgets favor Hai Impact; Madgicx is more developed in social / Meta.

Automation / Optimization Depth

Hai Impact: Generates recommendations that you can approve or reject, or auto-apply via rules.

Madgicx: “AI Marketer” analyzes accounts daily and suggests or enacts optimizations.

Tradeoff: Hai Impact gives more human oversight; Madgicx tends more toward automated execution.

Creative / Ad Generation & Insights

Hai Impact: Not emphasized publicly on the product site.

Madgicx: Includes AI Ad Generator, Ad Library, creative workflows.

Tradeoff: Creative generation is a clear strength for Madgicx.

Transparency / Explainability / Control

Hai Impact: Full visibility via action tracker; ability to override; explains the “so what.”

Madgicx: Ads Manager 2.0 shows “Latest actions,” allows toggling, editing, combining automation + manual control.

Tradeoff: Trust is built via transparency — both tools offer oversight, Hai Impact’s clarity is a strong differentiator.

Attribution / Measurement / Incrementality

Hai Impact: Uses MMM to estimate true incremental impact.

Madgicx: Focuses on performance optimization and reporting; does not advertise MMM-level incrementality.

Tradeoff: Incrementality is a key advantage of Hai Impact versus Madgicx’s stronger performance focus.

Reporting / Dashboards / Analytics

Hai Impact: Tracks actual vs estimated performance; central action tracker, visual insights.

Madgicx: Real-time cross-channel dashboards, creative & copy insights, analytics workflows.

Tradeoff: Both have strong analytics; their focus and metrics differ.

Scalability / Enterprise Features

Hai Impact: Supports multi-account / portfolio views; user roles; custom integrat ions.

Madgicx: Built for agencies with portfolio views, team collaboration, workflows.

Tradeoff: Compare API access, workflows, and SLA features for enterprise use.

Ease of Use / Onboarding

Hai Impact: Connect Google Ads easily; streamlined setup.

Madgicx: Extensive workflows, dashboards — some learning curve.

Tradeoff: More features can increase complexity; Hai Impact’s narrower scope reduces friction.

Pricing / Cost Structure

Hai Impact: Tiered model (Starter, Pro, Enterprise) with quotas on “Interaction Credits” and “Automation Cycles.”

Madgicx: Pricing is not fully transparent; likely tiered / spend-based.

Tradeoff: Hai Impact’s transparent pricing can be an advantage if you tie cost to value clearly.

Where Hai Impact Excels

Measurement & lift: With MMM, Hai Impact claims deeper insight into true incremental impact beyond superficial attribution.
Transparency & control: The ability for users to see, override, and understand actions is a compelling differentiator, especially when trust in AI is low.
Focused expertise on Google Ads: If your initial strengths lie in Google optimization, Hai Impact may provide more precision in that domain.
Lean onboarding and clarity: A more narrowly scoped product may reduce confusion, speed adoption, and lower the barrier to use.

Where Madgicx Has the Advantage

Creative workflows & generation: The built-in AI Ad Generator, Ad Library, and creative tools give an advantage in ad ideation / testing.
Social / Meta maturity: For marketers heavily oriented toward Facebook / Instagram, Madgicx is farther ahead in functionality.
Rich UI & workflows: Tools like boards, creative libraries, campaign workflows, and cross-channel dashboards are robust.
Aggressive automation: Madgicx’s “AI Marketer” might deliver more frequent micro-optimizations for certain accounts.

Which Platform Fits Your Use Case?

Scenario / Business Profile	Better Fit: Hai Impact	Better Fit: Madgicx
Ad spend is heavily in Google Ads & demand for accurate lift measurement	✓ Focus on measurement, MMM, Google-optimized insights
Business runs major Meta / Instagram / social ad budgets, with creative testing		✓ Strong creative & social ad generation / workflows
Need transparency and human control over AI recommendations	✓ Clear action tracker, override / approval control	✓ Offers oversight, automation + manual mixing
Running multi-client accounts, agency workflows, or scaling portfolios	✓ Portfolio views, role-based access (in higher tiers)	✓ Agency features, boards, team workflows, portfolio management
Desire lean onboarding, faster time to value with fewer features	✓ Simpler scope, faster adoption potential
Creative ideation, ad generation and rapid A/B creative testing		✓ Built-in AI ad generator, creative libraries, workflow support
Budget sensitivity and clarity in pricing structure	✓ Transparent tiers, quotas based on “Interaction Credits” & “Automation Cycles”

Ad spend is heavily in Google Ads & demand for accurate lift measurement

Better Fit — Hai Impact: Focus on measurement, MMM, Google-optimized insights

Business runs major Meta / Instagram / social ad budgets, with creative testing

Better Fit — Madgicx: Strong creative & social ad generation / workflows

Need transparency and human control over AI recommendations

Better Fit — Hai Impact: Clear action tracker, override / approval control

Better Fit — Madgicx: Offers oversight, automation + manual mixing

Running multi-client accounts, agency workflows, or scaling portfolios

Better Fit — Hai Impact: Portfolio views, role-based access (in higher tiers)

Better Fit — Madgicx: Agency features, boards, team workflows, portfolio management

Desire lean onboarding, faster time to value with fewer features

Better Fit — Hai Impact: Simpler scope, faster adoption potential

Creative ideation, ad generation and rapid A/B creative testing

Better Fit — Madgicx: Built-in AI ad generator, creative libraries, workflow support

Budget sensitivity and clarity in pricing structure

Better Fit — Hai Impact: Transparent tiers, quotas on “Interaction Credits” & “Automation Cycles”

FAQ.

Does Hai Impact handle Meta / Facebook Ads now? ▾

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Currently, Hai Impact focuses on Google Ads. Future roadmap may include support for additional platforms.

Can Madgicx create ads directly in its platform? ▾

Yes. Madgicx includes an AI Ad Generator, Ad Library, and creative workflow so users can build, test, and launch ads from within.

Does Madgicx measure incremental lift or true attribution? ▾

Madgicx focuses on performance optimization and reporting, but it does not advertise that it uses methods like MMM for incremental lift measurement.

How transparent are the optimizations / actions by each tool? ▾

Hai Impact gives visibility into recommendations, actions taken, and allows override / manual review. Madgicx’s Ads Manager 2.0 surfaces “Latest actions” (who or what made a change), asset performance trends, active optimizations, and allows in-tool adjustments.

What is the pricing structure for both? ▾

Hai Impact uses tiered plans (Starter, Pro, Enterprise) with quotas on “Interaction Credits” and “Automation Cycles.” Madgicx’s public pricing is not fully disclosed; it likely operates on tiered / spend-based pricing.

Which is easier to onboard and use? ▾

Hai Impact’s narrower focus and simplified flows may offer faster time to value. Madgicx offers broad features, which can bring more complexity and a steeper learning curve according to some user reviews.

Which tool is better for agencies / multi-account usage? ▾

Both platforms support scaling. Hai Impact offers portfolio-level visibility and role-based access (in Pro / Enterprise tiers). Madgicx is built with agency workflows in mind (portfolio views, creative boards, etc.). Evaluate API, team collaboration, and SLAs for your context.

Can I switch between platforms later? ▾

Yes, but plan for data migration, reconnecting ad accounts, adapting to new processes, and retraining your team. The less friction you have via transparency and modular design, the easier migration becomes.

Hai Impact vs Madgicx: Which Ad Optimization Platform Should You Use?